Good and Bad Links on Your Website
Last week, we talked about leaks on your website.
Did you check out your sales page? It’s easy to overlook the many leaks that are there — especially if they’ve been there for a long time.
We’ve all got a tendency to be blind to the way things are, and find it difficult to look at our own work with objective, new eyes.
Sometimes, it’s bad to link away from your website. But most of the time it’s a good thing. So today, I’m going to explain the difference to you.
If you’re in the middle of a sales discussion on on your website, don’t interrupt the reader’s thinking with something that might interest them on some other site. When you’re in a sales discussion — as you would be on a sales page — they’re reading because they are interested in what you have to say — and may be on the fast track to taking out their credit card.
So you shouldn’t deny them the opportunity to give you money in exchange for what you’re selling. Let the people buy!
That said, there are probably many pages on your website, and those pages SHOULD link not only to your sales page, but to other pages all over the web. Specifically, they should link to other sites that are related to your site.
Well, actually, this is only true if you want to get good rankings from Google, Yahoo, Bing, and other search engines. (LOL — don’t we ALL want good rankings from the search engines?)
That’s because search engines look for websites that are important. Important sites get lots of links from other related websites…and have lots of links to other related websites.
It works like this:
If you were looking for an important city, would you look for a city with no airport, sea port, or highways leading into and out of it?
Of course not.
All important cities have highways, airports or seaports leading into them, and out of them. If no one went there — or worse yet, if people went there, but no one ever left — that would really be a bad thing.
It would look like something was wrong.
So Google (and the other search engines) are not interested in dead end or desert island websites. They want to send traffic to websites that are the middle of it all. They want to send traffic to the most important sites they can find on the topic that their users are looking for.
And that’s why it’s important — if you want to be ranked highly by search engines — that you have links from your site to other related sites.
If you don’t, you’ll find it much, much harder to be ranked for the keywords you know will bring you business.
Just don’t put those links in the way of your immediate buyers.
Want to chat about this article? Want to share your own experience with linking? Got a follow up question? Then comment on this article in the blog (below), or open up a thread on the Forum ( http://mmc.trafficswarm.com/forum/ )
Let’s get your questions answered — and get some traffic flowing to your site.
To Your Success,
P.S. If you’ve got no idea whether you’re getting any traffic from Google or the other search engines, and you want to see what kind of a difference good linking can have on your website, make sure you install Google Analytics. Analytics can show you where all your traffic is coming from, where it’s going to, and what it’s doing while it’s on your site.
You can even find out WHY people come to your site.
Curious? Then join us this month in the Money Maker’s Coaching Club, where we’ll be talking all about Analytics. We’ll be getting it installed LIVE on a webinar, and learning how it can help you grow your business, one visitor at a time.
If you’re already a member, go check out this month’s content inside the club (http://mmc.trafficswarm.com) . If you’re not a member yet, what are you waiting for? You can try out the club for just a dollar!