Google Adwords Power Words

Sorry, this is a bit of a long post….but one to save and take time to read. Plus a link to the biggest Trafficswarm Free webinar below.

Okay, so you’ve decided to advertise online using Google Adwords. Well that’s a great choice, because your traffic can start about 15 minutes from the time you’re done setting up your first account.

I mean, if you want traffic, and you want it now, this is the way to do it.

But let me make things easier for you. You’re about to enter a new world with a language all its own. If you don’t know the language, you won’t be able to live very long in this new world.

So let’s take a moment to make sure you understand some very important words you’ll need. Here we go:

Keyword — In Adwords, you “bid” on keywords. Basically, you’re telling Google that you want your ad to show up when someone searches for a particular word or phrase. That’s what Google calls a “Keyword”.

Ad — Google ads are those little 4-line listings you see on the right side of each page, and sometimes as a wider two-line ad at the top of a page. You’ll see the words “Sponsored Links” above the ads so you’ll know they are ads, and not the regular listings.

Ad Group — Google shows your ad when it can match a user’s search phrase with the keywords you are bidding on. It groups your ads and keywords together in something called an Ad Group. You can have one or more keywords, and one or more ads in an Ad Group.

Campaign — You may have lots of different Ad Groups for your business. Let’s say you sell sporting goods. You might have an Ad Group for your baseball bats. Another for baseball mits. Another for baseball uniforms…and on and on. You’d put all of those Ad Groups into a campaign for Baseball Stuff. You control your daily spending by setting a daily budget for each campaign.

Account — All of your campaigns are together inside of your account. Typically, each person or entity can have just one account. That’s why it’s good to have lots of campaigns — so you can manage your advertising intelligently and in an organized way.

Okay, those are the easy ones. Now to the real nerdy stuff:

Click — A click is what you think it is. It’s when someone clicks on your ad.

Impression — Your ad will be shown lots of times to people, and not everyone is going to click it. Each time it’s shown is called an “impression”.

Click Through Rate — That’s the rate at which your ad is clicked on, as compared to how many times it’s shown. Let’s say your ad is shown 100 times, and it’s clicked on twice. That is a 2% Click Through Rate (or CTR for short).

Maximum Cost Per Click — You can set how much you want to “bid” for each click. You can set your bid amounts on a keyword-by-keyword basis, or for the entire AdGroup at once. The great thing is that what you are setting is the Maximum Cost Per Click, because there’s a very good chance that Google will actually charge you less.

Cost Per Click — It’s what you actually are charged for each click you get. It’s also abbreviated CPC.

Okay, I hinted at the idea that Google can actually charge you less than your maximum CPC. If you’re wondering how to do that, then log into the Coaching Club and watch last week’s Google Adwords webinar. I explained exactly how that works, and how you can pay as little as a Penny for a click for some keywords.

It doesn’t happen by chance…it happens because you know how to use Adwords.

If you are a member of the Coaching Club, then log in now and watch last week’s video:

If you’re not yet a member, well what are you waiting for? Great information like this, and tons of other Internet Marketing resources are available and waiting for you inside the Coaching Club. And guess what? You can join for just a dollar!

So those are the basic words you need to know about Adwords.


I’ve left out one word that is crucial to your success in Google Adwords. But that one word, if I were to include it here among the list of all the other words, wouldn’t have received the treatment it deserved.

In fact, you would have probably ignored it.

So next week, I’m going to teach you the single most important word in all of Adwords. It’s not a keyword or an advertisement. It’s not a click or a landing page.

It’s much more important than all of that.

So stay tuned for next week’s article.

In the meantime, let me remind you of one very important thing…

** IMPORTANT: This Week’s Coaching Club OPEN INVITATION **

This week’s Coaching Club is at a special time. We’re inviting all TrafficSwarm members to join us for a one-time special Open Coaching Club. We’re going to be answering questions from all over the world, about all parts of Internet Marketing.

That includes Adwords, Optins, Free Traffic, Conversions, Sales….everything.

If you’re not yet a member of the Coaching Club, join us for this special, FREE event to see what it’s like to get professional and personal help for your biggest Internet Marketing questions and problems.

Here’s where you can register:

The call was just announced a couple of days ago, and we’ve already got over 300 people registered for the call. We’ve got a strict limit of 1000, and I’m pretty sure we’re going to fill up in the next day or two. So to learn more about the call and register, go here now:

To Your Success,

–Mark Widawer

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