Over the last few weeks, we’ve been talking about all the great things about Google Adwords. For example…
Adwords Traffic starts almost immediately after setting it up.
Adwords costs are very controllable because you set the maximum cost per click and daily budget.
Adwords Traffic is extremely targeted because you select the keywords you want to be found for.
With some time and experience, you can significantly drop your costs for your Adwords ads down to a nickel or a penny for some keywords.
All of that makes Adwords a VERY attractive way to get traffic to your site. But there’s one other Adwords feature that, if you know about it and use it, is even more important.
Controlling your costs is one thing, but if the costs you control still result in your losing money on each click then there’s no point to advertising with Google. But Google has a feature called “Conversion Tracking” that does something very wonderful.
Conversion Tracking, once set up, will tell you if you are actually making money on your Google Ads. It sounds like Magic, doesn’t it? But it’s not, and here’s how it works.
First, you’ll switch on “conversion tracking” in your account. It’s on your account settings page.
Then, Google will ask you a few questions about what kinds of conversions you want to measure. For example, you’ll indicate if you’re tracking “leads” (opt-ins to your list) or if you are tracking sales.
If you are tracking sales, you’ll also want to indicate how much each sale is worth. Now, if you only sell one product, then just enter in the price of the product. If your prices change from item to item, you can do a little bit of special coding to help Google know what the actual sale price of each transaction is.
(The way you do this coding changes depending on what shopping cart you are using, so I can’t explain it here. But if you want some help with that, come to our next Open Coaching Call, which is coming up this week.)
But let’s say, for the moment, that you only sell a single ebook for $47. You’d just enter 47 into the conversion tracker, and then Google will give you the “code” to put on your website.
This code goes on your “Thank You” page — the page someone sees when they have completed your sale. And it’s a simple “cut and paste,” so you shouldn’t need any technical help to do this.
Anyway, once you’ve got this code on your site, the magic can begin.
From here on out, Google will not only track all your clicks, your Click Through Rate, your Cost Per Click, and lots of other good stuff, but they’ll also calculate for you your “Cost per Conversion”.
On the main Adgroup screen, you’ll see all this information. So if you know that a sale is worth $47, but you see that your “Cost Per Conversion” is just $20, then you’re making $27 on each sale.
If each product sells for a different price, or if you’d like to see even more data, click on the Reports tab in your Adwords account. Create a “conversion report” and select all of the fields in the “conversion” section of the fields list.
Google will tell you exactly how much you are spending for each sale, and how much you are making on each sale.
The difference is your gross profit. And the bigger the difference, the bigger the profit!
Do you know of another internet system that will tell you everything so easily and accurately?
I doubt it, and that’s just another reason why smart marketers love Google Adwords.
Now, last week we did a live demonstration of setting up a Google Adwords account. We spent a lot of time understand the customer and selecting keywords. Then we put the Adwords account together.
If you’ve got any questions about what we did or how we did it, or if you’d like some help setting up your Adwords account, or have any questions about Adwords conversion tracking, or any other part of Adwords, then join us for this week’s Open Coaching Call.
If you’re a member, you can sign up for the webinar here: http://mmc.trafficswarm.com
If you’re not yet a member, then join today. It costs just a dollar to try out the entire coaching club for 3 weeks. You can sign up for the coaching club here: http://mmc.trafficswarm.com
To Your Success,