Question and Answer Keywords

Question and Answer Keywords

You never can tell what someone is going to type into their Google or Yahoo search box when they need something.

But if your web page isn’t optimized for the phrase they’re searching for, you’re not going to show up anywhere near the top of the page. And as a result, your site will never see any traffic.

There are so many keyword variations that Google has estimated that about half of every search done on their search engine is entirely unique, and was never searched for before. Stunning, isn’t that?

But because there are so many possible ways to search for information, we get flustered trying to pre-imagine what our target traffic might search for. And we get stuck, thinking that “how to choose a universal remote control” is the only way to attract people who are shopping for universal remote controls.

And that’s not true.

Most people, though, think in terms of questions. “How to choose…” is a question. But not everyone searches that way. A lot of people search for the answers, and may type in search phrases like “when you are choosing a universal remote.”

Or, they may type in a bunch of words that are related in the answer we’re looking for, like this: “universal remote learning programmable backlight.” These words don’t make a sentence or anything close to an understandable phrase, but the words are all part of what the searcher is looking for.

And the web page that mentions the features the searcher is looking for is the one that will come up high on the search engines.

What’s the point of all of this?

Well, I’m just trying to open your mind up about creating search phrases. Don’t limit yourself to keywords that look like questions. There are hundreds, if not thousands of other ways for people to search for what you have.

In next weeks’ MMC Newsletter, I’m going to show you how you can find out — direct from Google — what people are really searching for.

To Your Success,

–Mark Widawer

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